Next Up coaches: Betsy Dwight and Alexandra Herzog

Performer Mindset

The Performer Mindset is designed for actors, dancers and singers at any career stage who are ready to take the steps to reach their full potential.

Honest truth: Creating a healthy and empowered mindset is the most influential factor in your success. Your Performer Mindset coach, Alex, knows because she has lived this! 

There is more out there for you! You can feel more in control. It is time to bring an end to  putting your happiness and self-worth in someone else’s hands as you wait to be chosen. With Alex, you will release limiting beliefs about what is possible for your life and career, get clear on what you want, reduce anxiety, navigate setbacks, and build the authentic confidence needed to close the gap between where you are now and where you want to be! 

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“It is a game-changer to work with someone who tailors material to what you need as a human and an artist” - Hannah Campanelli

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How It Works

Working with Next Up is seamless. See how your coaching journey will look, beginning to end! Your only task: Book your Discovery Call. We’ll take it from there!

1. Book Your Discovery Call

This is a complimentary 15 minute chat with Alex (on Zoom). No need to prepare anything. Alex will ask you a few questions to learn more about where you’re at, where you would ideally love to be, and what you hope to gain from coaching.

2. Choose the Coaching Package that suits you

Alex will advise you what would best support you, based on your goals.

3. Book Your First Session

For one-on-one coaching we will meet on Zoom. You are welcome to have a consistent day and time or change it up each week. During your first session we will discuss and outline your goals for working together.

4. Your Second Session and Beyond

Alex is here to teach you skills and tools to create an empowered mindset. She will always come with a certain area of focus for each session, but if there’s something you’d like to specifically touch on that day, that is exactly what we will do! You will get a little bit of homework each session. The homework is important because it helps integrate your learnings into your life.

5. Get some Alex support, 7 days a week!

This is complimentary! Alex is available to you via email between sessions. Having a difficult day? Big interview coming up? Send her an email. She is excited to support you.

6. Your Final Session

Leave knowing exactly what to do next! Remember the coaching goals you set at in your first session? We will create a toolbox with your favourite skills, tools and techniques for each those goals. A Next Up client favourite!

"I started working with Alex back in the fall, and to say my life looks completely different is an understatement."

"I am physically and mentally healthier and stronger, and I have such a clear direction on my personal and professional goals and how to achieve them. Alex is an incredible cheerleader and support system as a coach, and she truly cares about your journey. This was a 10/10 experience that I would recommend to anyone, especially others in the performing arts industry who are feeling stuck or unmotivated."

"Working with Alex is one of the greatest things to have happened to me."

"I started my sessions with a huge lack of confidence and feeling like I was stuck. The entertainment industry is never totally easy but Alex helped me realize that I am in total control of everything that happens to me. I can confidently say I am in a completely better head space & for the first time I truly believe that I can achieve everything I set my mind to. I am forever grateful for the tools Alex and NextUp have taught me and will carry them with me forever."

"WOW WOW WOW!!!!! Alex literally changed my life."

"She’s a bright light who provides so much support and care to her clients. She’s so well educated and no matter what situation I brought to her, she had a wonderful method to help me tackle it. Alex is the first person who told me to dream big while fully supporting me and believing in me. She’s truly everything you could ever want in a Life Coach. I seriously can’t recommend her enough :) !"

We'd love to get to know you

Book a free 15 minute discovery call!

We’ll chat about where you are now, where you’d like to be and how we can help you close that gap! Ready to get started? 

Book Now!
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Get excited
about this

Living to your potential

Auditioning and performing with ease

Creating a mindset capable of creating success

Building authentic confidence

Quieting the internal chaos and attuning to your wisdom

Identifying what's holding you back

Taking away your Inner Critic’s power

Building unshakable self trust

Reducing anxiety

Setting exciting goals and creating a plan to reach them

Discovering what brings you joy and using that as fuel in your tank

Certified Life Coach in Toronto & Online

Get to know your coach
Alex Herzog

Alex Herzog is a certified Life Coach, creator of Next Up’s Performer Mindset program and founder of Next Up. She has coached hundreds of humans of all ages, careers and life stages who have a deep desire to play bigger. She has been featured on Apple’s top Heath and Wellness podcasts, in live speaking engagements across Canada and the US, and as an in-house coach for many successful businesses.

With her first career was as a successful professional dancer, no one understands pressure, perfectionism, and performance anxiety as much as Alex. Though individual backgrounds may differ, the common ground she has with each and every one of her clients is: wanting to achieve at a high level while finding calm and joy along the way. Imagine waking up every day with a clear sense of direction and purpose! Alex deeply invests in the people she works with by creating personalized, inspiring and clarity-building coaching sessions. Building an empowered mindset is a non-negotiable in building a fulfilling and joyful life and career. Don’t wait any longer to take control of your life; book with Alex today!


Frequently Asked Questions

What is a Performer Mindset coach?

A Performer Mindset coach is a specialized coach who works with performers, helping them to develop the mindset skills and tools required to succeed in their chosen field. They focus on helping performers overcome limiting beliefs, fears, and anxieties that might be holding them back from reaching their full potential. They also help performers build authentic confidence, manage the highs and lows that come with the career, and create a clear path forward in their own unique life and career! Ideally, after working with the Performer Mindset coach for a period of time, the client will learn tools to coach themselves through future challenges.

How can a Performer Mindset coach help?

A Performer Mindset coach can help in many ways, including:

Self-talk: Inner Critic to Inner Coach: Performers tend to be quite hard on themselves, giving the inner critical voice a lot of power. This keeps you small and holds you back in countless ways! Learn how to recognize the critic, understand and unravel it's origins, and learn a clear system on how to shift those thoughts into your own inner coach.

Overcoming fear and anxiety: Performance anxiety and nerves are common among performers. A Performer Mindset coach teaches performers tools to overcome these fears so they can perform at their best in the moments that count.

Navigating rejection, failure and setbacks: The industry can be difficult and unpredictable, with plenty of rejection and setbacks along the way. A Performer Mindset coach teaches performers how to build a resilient mindset, which is integral for longevity and fulfillment in one’s life and career.

Building authentic confidence: A Performer Mindset coach can help performers discover what they truly have to offer by exploring their uniqueness and authenticity. This helps performers build authentic confidence and truly own themselves and their career. It's time to play bigger! 

Create a plan for the future: When you get clear, you get confident. Work with Alexandra to figure out where you want to be in the business, how that intersects with your wants in your life off stage/screen, and create an actionable plan on how to get there. A Performer Mindset coach will help you identify what makes life fulfilling outside of work, so you experience joy and fulfillment in all aspects of life! Is performing what I want to do forever? Do I want to take my performing career in a different direction? It's okay to have lots of big questions! Answering these questions helps performers find balance, and relieves pressure.

What is the difference between Perfomer Mindset coaching and Therapy?

The main difference between a Performer Mindset coach and a therapist is in the approach each take to helping their clients. In simple terms, a therapist starts where you are and works backwards, helping you understand and identify the events, circumstances and relationships that affect how you’re feeling today. A Performer Mindset coach starts where you are and works forward, helping you identify the things you truly want in your life and how to get there. Certified Perfomer Mindset coaches use an action-oriented approach that focuses on setting goals and taking steps to achieve them. A Performer Mindset coach has also experienced many of the same things as the performer, so can greatly tailor the coaching sessions and material.

What ages does Next Up work with?

Alex works with clients teen-aged and up.

Does Next Up offer payment plans?

Absolutely. Invoices can be paid in instalments at no extra cost. Next Up accepts credit card or e-transfer for payments.

Does Next Up offer any courses I can purchase and do on my own?

Coming soon! Email connect@nextupcoach.com to be put on the first to be the first to know when they are out!

Does Next Up coach in person or online?

Next Up coaches one-on-one clients online, but is happy to travel to you if you would like an in-person group workshop or presentation.

Is Performer Mindset coaching just for actors, singers and dancers?

No, Performer Mindset coaching is not only for actors, singers and dancers. The principles of performer mindset can be applied to any creative field or profession, from music, visual arts, and writing, to business, sports and more.  It is a great resource for improving leadership skills, for motivational and professional speakers, business owners, competitive athletes and more. A Performer Mindset coach can help individuals in any context reach their goals by developing the positive mindset necessary for a high level of success, while also managing their personal life.

I am a competitive dancer, is this the program for me?

No, there is a program that has been designed just for you! Click the "work with us" dropdown menu, then click "Dancer Mindset".

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